![]() Led informed marketing campaigns based on ticketing and marketing data. Project managed creative teams to deliver effective messaging through short films, social media, web, CRM, and print.Integrated immersive actors to create dynamic and human-centric moments. Designed organizational systems, hired and trained +100 staff for operations and theatrical performance.Co-developed a social media strategy that challenged industry norms by staying in-world and utilizing platforms to expand storytelling scope.Concepted storylines and creative designs for 20 immersive sets and aligned experiential flow according to operational and business goals.Developed and led implementation of creative and business strategies by studying the intersection of market and cultural trends.Formulated business and creative pitches with CEO/Creative Director for capital raise. ![]() Throughout the creative and operational process I: In a world where “selfie-museums” became mundane and content shifted from the static grid onto video stories, our 3-person team analyzed consumer data and its cultural context to develop an immersive entertainment experience for the new experiential market.Īfter the development and strategy phase, our team quickly scaled to +100 people and my objective was to communicate and activate our creative strategy across Production Teams, Theatrical Teams, Operational Teams, Marketing Teams, and Vendor Partners.Īs we neared launch, I accepted the additional role of Head of Operations to operationalize our creative and lead ongoing marketing and communications initiatives to drive ticket sales.
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